TERBISBuild what actually works — AI you can trust, and a business model that holds together
Practical guides, data storytelling, and strategic thinking for people building something new.
What every board needs to know about AI
Free guide
Learn to talk with AI
A modern guide to better results — model-independent advice and a simple method that works no matter which AI service you use.
Latest articles
Guide: learn to talk with AI
A modern guide to better results — model-independent advice and a simple method that works regardless of which AI service you use.
Aug 17Into the engine room: bagging, boosting, attention and why it all happened at once
Part two of the AI alphabet series. How ML and DL actually make decisions, what attention does when an LLM reads a sentence, and the three things that fell into place at the same time.
Systems thinking: why cause and effect are rarely a straight line
The cobra effect isn't an exception – it's what happens when you steer a system without understanding how it's wired together. Systems thinking gives you the language to see those connections before they bite back.
Sep 4The cobra effect in depth: when the fix becomes the problem
The cobra effect is more than a good story about snakes in Delhi. It's a recurring pattern in how organizations set targets – and it can be recognized before it strikes.
Stop cleaning all your data: the trap of generic data quality projects
55–60% of company data is never used at all. Layering a generic quality project over everything isn't quality work. It's cleaning a room no one ever enters.
Aug 17 · 2What is data actually worth?
Data that doesn't create value is just a cost. Here are three ways to actually turn data into money, and the five capabilities that decide whether you can pull it off.
From the field
Checklists
Guides
Guide: learn to talk with AI
A modern guide to better results — model-independent advice and a simple method that works regardless of which AI service you use.
Aug 22 · 2Guide: how to create OKRs that actually work
Most OKR implementations don't fail because the model is wrong — they fail because the steps happen in the wrong order. Eight steps from strategic alignment and timeframe to evaluation.
Series
Konsekvenstänkande
Part 3: Systems thinking: why cause and effect are rarely a straight line
3 partsOKR
Part 3: OKR vs KPI: the difference between measuring and moving
3 partsBortom prompten
Part 3: The silent exclusion: competence that erodes without anyone closing the door
2 partsAI-alfabetet
Part 2: Into the engine room: bagging, boosting, attention and why it all happened at once
2 partsGrunderna i strategi
Part 2: From vision to advantages – why one vision needs several strategies, not one
4 partsFrån syntax till ontologi
Part 4: Context – and is "context engineering" the new black?
1 partsStyrelse & AI
Part 1: What every board needs to know about AI
Things to read
Skin in the Game: Hidden Asymmetries in Daily Life
Kortare och mer polemisk än Antifragile, med tydliga kopplingar till bolagsstyrning, politik och risktagande på andras bekostnad. Adlibris/Bokus säljer den svenska översättningen ("Skin in the game: vikten av delad risk"); Amazon.se listar den engelska originalutgåvan.
Antifragile: Things That Gain from Disorder
Filosofiskt bred och inte alltid lättillgänglig i strukturen, men innehåller flera av de mest citerade idéerna inom modern riskhantering och strategi.
The Black Swan: The Impact of the Highly Improbable
Filosofiskt bredare och mer polemisk i tonen än de mer tekniska titlarna i serien – läsvärd även för den som bara vill ha ett bättre språk för osäkerhet, inte en metod.