TERBISSeries
The Fundamentals of Strategy
Based on Richard Rumelt — what good strategy really is, and why most strategies fail.
Aug 12, 2026Part 1
What is a strategy, really?
"It's strategic" has become a way to avoid answering hard questions. Professor Richard Rumelt shows that real strategy is something else entirely — and that most documents called strategy fail the simple test.
Aug 12, 2026Part 2
From vision to advantages – why one vision needs several strategies, not one
A vision states where you want to go. It doesn't state how you get there. Part two of the series shows how a vision breaks down into concrete competitive advantages — and why each advantage needs its own strategy kernel to become more than a wish.