Playing to Win: How Strategy Really Works

A.G. Lafley, former CEO of Procter & Gamble, and strategy advisor Roger Martin distill strategy into five interconnected choices: what is our winning aspiration, where will we play, how will we win there, what capabilities are required, and what management systems are needed to support the choices. The book draws on their own work doubling P&G's sales and quadrupling profit in ten years, and serves as a practical framework for testing Rumelt's strategy kernel against.